Lead generation for high-ticket consultants and coaches.

What we've delivered since 2023

£18.5m Generated for clients since 2023

6.1x Average return on ad spend

5,832 Booked calls across all clients

Ethan Burniston speaking on a panel at Climb26 — Speaking on a panel at Climb26.

Hi, I'm Ethan.

I run Burniston Media. We work with high-ticket consultants and coaches, and the job is simple to explain: get qualified people onto sales calls with you. We run the ads, follow up every lead quickly and book the good ones into your calendar.

I've been selling since I was eight and building businesses since I was thirteen. I recently spoke on a panel at Climb26. When you book a call through this site, it's with me.

Book a call with meEthan Burniston, founder

What clients say.

“I came to the team as a construction owner looking to pivot into business consulting. We started with just a $10,000 ad spend and saw an immediate 13.8x ROAS. It completely validated my new direction.”

Chris KiddBusiness & Financial Coach

“Hey team, just a quick message to let you know at the end of March we finished on £75k. This beats all other years and is our record-breaking month.”

BryonyDirector, Saffron Outdoor Living

“This team scaled my business from just an idea to a consistent £15k/mo engine. The systems simply work.”

MattAgency Owner

“Burniston Media built a custom sales infrastructure that generated 189 qualified leads and $163,326 in revenue for my cleaning business in just 60 days.”

JacobFounder, Protex Cleaning

5.0on Google, from 13 reviews

Read them on Google

Burniston Marketing Partners are a pleasure to combine with. I've crossed paths with Ethan on multiple occasions over the last 2 years since meeting him. His urgency and attention to detail is inspiring. And to anyone on the verge of taking action with them I'd say to take the time to speak to them, and let the qualities I have listed above shine through.

Daniel Wilds

Had a pleasure to work with Ethan for a couple months. Having to live in Canada with different time zones, he’s been very good with getting back to me with my inquiries/questions alongside my business partner. I appreciate all the help, Ethan!

Kimmy Malabanan

Working with Ethan from Burniston Marketing Partners has been a great experience. He's reliable, thinks fast, and is always proactive about next steps without needing to be pushed. Would definitely recommend!

Xavier Muvuti

Burniston Marketing Partners are such great guys, very helpful and friendly. They are helping me with my project and I highly recommend them.

Callum

Great firm, amazing help. Would 100% recommend

Rory Gs

Burniston Media helped me run advertisements on both Facebook and Instagram, I gained 15 new clients in my time working with them which was heavily useful for growing my business. We will be continuing to work together with the goal of generating 50 new clients and scaling my business!

Thomas McLeod

Professional service that helped boost my business’ outreach

BellPerformance Ltd

Cleaned up the funnel

David Neo

Amazing service helped so much with my cash flow such a good guy to work with. Marketing is top knotch!

Kate Hearn

The team behind it.

Ethan
CEO
Ben
Media Buyer
Thomas
Creative Director
Summer
Consultant
Catherine
Consultant
Reece
Inbound Sales Director
Jake
Board Advisor

Want to join them?

We're hiring an outbound appointment setter, a Spanish-speaking inbound appointment setter, a media buyer and four video editors.

See open roles

Common questions.

How much should a consultant spend on paid ads to get booked calls?

Enough for the campaign to learn, which is less than most people expect. Around $500 a month is roughly where an account starts getting enough conversions to optimise on real data. Below that, results look more random than they really are. How far above that you should go depends on what your offer sells for and how many calls you can take, and no agency can tell you that before they've seen both.

What is a realistic cost per booked call for high-ticket consulting?

We don't publish one, because any single number would be wrong for most people reading it. Cost per booked call depends on what you charge, how narrow your audience is, how good the offer is and how quickly someone follows up when a lead comes in. That last one is usually the biggest factor and the cheapest to fix. If you want to see where you stand, our Lead Gen Score rates how your business handles inbound leads in about thirty seconds.

How long before paid ads produce qualified leads for a coaching business?

Leads usually start coming in during the first week. A stable cost per lead takes longer, because the platform needs a run of conversions before its targeting settles down, and that takes weeks. If someone promises you a predictable cost per call in the first fortnight, they're guessing.

What is the difference between lead generation and appointment setting?

Lead generation gets someone to put their hand up. Appointment setting is what happens next: qualifying them, getting back to them quickly and getting a specific time in the calendar. They go wrong in different ways, so it's worth treating them separately. If you're short of enquiries, that's a lead generation problem. If enquiries come in but don't turn into calls, that's an appointment setting problem.

Do I need a funnel, or can I send paid traffic straight to a booking page?

Sending people straight to a booking page works when the offer explains itself and the person already knows they want it. It doesn't work when they need convincing first, because you're asking them to commit before you've given them a reason to. The easiest test is what gets booked: lots of bookings that don't show up usually means the page asked too early.